Key Person Protection
If you or an irreplaceable employee is gone, the business gets cash to survive the disruption — covering lost revenue, recruiting, and stability while it recovers.
Your company depends on you — your relationships, your credit, your expertise. Business life insurance turns that risk into cash exactly when your company needs it most: to keep the doors open, buy out a partner's share, and pay off the loans you personally guaranteed. Simple to understand, built around your goals.
For most owners, the honest answer is uncomfortable. The revenue you drive, the bank loans in your name, the partner counting on you — all of it lands on your family and your team overnight.
Business life insurance is how you replace every one of those problems with a check — paid to the right person, at the right time, generally income-tax-free.
Most business coverage does one of three jobs. The right plan may use all three — sized to your business, your debt, and your partners.
If you or an irreplaceable employee is gone, the business gets cash to survive the disruption — covering lost revenue, recruiting, and stability while it recovers.
When an owner dies, the policy funds the purchase of their share — so you keep control of your company and their family gets fair value in cash, without a fight.
The death benefit clears the business loans and lines of credit you personally guaranteed — so the debt dies with the policy, not with your family.
Every business has someone it can't easily replace — often the owner, sometimes a top producer, a rainmaker, or the person who holds the key relationships. Key person insurance puts a value on that person and pays the business a benefit if they pass away.
How it's set up
If you have a business partner, this is the one that protects your control. A buy-sell agreement is a contract that says what happens to an owner's share when they die, and life insurance provides the cash to buy that share — instantly, at a price you agreed on in advance.
Two ways to structure it
Almost every business loan, SBA loan, or line of credit comes with your personal guarantee. That means if you're gone, the lender can come after your personal assets and your family's home. Loan protection makes the death benefit pay off that debt so it dies with you — not with the people you love.
Good to know
Permanent business coverage can do more than pay a claim — it can be an asset you use.
We look at your revenue, partners, personal guarantees, and goals for the business.
Key person value, buy-sell price, and loan balances tell us how much and what type.
We coordinate ownership, beneficiary, and — where needed — your attorney and CPA.
Apply, get approved, and know your business and family are covered. No pressure.
You don't have time for jargon or a sales pitch. You want a straight answer about what protects your business and what it costs.
Build Smart. Grow Fearlessly. Protect Everything.
You took the risk to build something. Let's make sure it outlasts you — for your partners, your team, and your family.
The answers above are general education, not legal or tax advice. Your situation is unique — we'll coordinate with your attorney and CPA to get the structure right.
Tell Sheena about your business and get a clear, no-pressure plan for key person coverage, buy-sell funding, and loan protection — sized to your real numbers.
Takes under 60 seconds. Sheena will reach out personally.
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